Media relations is a key behind-the-scenes part of the public relations industry. Yes, getting media coverage is a win, but there is a lot of effort behind it. If you are curious about media relations and want some insight on how to do well, below are four tips by industry professionals shared at NextGenPR.
1. Befriend the media
Public relations professionals work hand-in-hand with journalists. So, instead of only reaching out to them when you need something, be kind and offer something in turn. Take them out to lunch to talk about things other than your work. Offer an extra ticket to an event you know they would enjoy. Shoot them a happy birthday message. It is all about cultivating a trusting and genuine long-lasting relationship, so be a good friend. That can take you far.
2. See the bigger picture
In the world of PR, having a plan is critical but also know that nothing is definite. Crises happen: cars break down and your schedule is thrown into chaos, someone says something they shouldn’t have, etc. It’s important to have Plan A but make sure to have a contingency plan. Think big and be capable of taking different avenues to meet the end goal.
3. Order some inner strength (in bulk)
People probably will yell at you. You also will get rejected multiple times, but don’t take it personally. Brush it off, get even more creative with your pitches and keep moving forward.
PR is not just about writing well; it’s about reading well too. Stay up to date on the news revolving around your specific company and what is happening in the world. Be cognizant of and sensitive to unexpected events and tragedies. Don’t forget to keep an eye on the happenings in Washington. By educating yourself on what is going on in society, you become a better communicator, ultimately making you more valuable.