Building connections is the one of the keys to success in the Public Relations and communications industry.
On Feburary 28, San José State students attended the PR & MarCom Fair hosted by PRSSA. PR and communications agencies showcased their internships and post-grad jobs available throughout the Bay Area.
“The fair was a great opportunity for relationship building and getting to know what is out there,” said SJSU PR student, Gabi Avella. “It was amazing to hear about the work I could be doing some day.”
The companies in attendance were Edelman, Highwire PR, The Hoffman Agency, Lumina, Sterling Communications, Inkhouse, Finn Partners, Praytell and Connext.
SJSU students were able to speak one on one with PR professionals that specialize in technology and consumer communications in various parts of the Bay Area.
“We search for those with big ideas, strong opinions and the energy to bring them to life. Critical thinking, creative ideation and tenacious execution are critical skills needed for teamwork and content,” said Andrew Robinson, Highwire PR.
Agencies are looking for PR and MarCom students that are ready to gain real life experience in the competitive field.
One of the attendees, Connext, is a consulting company that matches students with a career coach to help guide them into any sector of PR.
René Siegel, CEO and Founder of Connext, is a SJSU alum who also became a PR professor ready to mentor students into the job field.
“Connext is the trampoline right below that, ready to not only catch you but to propel you up onto the next opportunity,” said Jasmine Garcia, Marketing Communications Specialist at Connext.
Located in the heart of Silicon Valley, SJSU students have a special advantage with the abundance of tech companies looking for interns in the PR and MarCom realm.
"Internships allow you to connect classroom concepts to real-world situations,” said SJSU PR professor, Matt Cabot. “Take as many as you can during college. They'll make you stand out among the rest of your peers who are searching for work in this competitive field."
PRSSA is recommended to join for gaining better connections with professionals and attend seasonal fairs like this one.
“I found the event extremely beneficial. It had an amazing and positive vibe making it feel like a professional lounge,” said SJSU PR student, Greg Buckley. “I enjoyed all the agencies, but the Hoffman Agency stood out to me.”
The closest agency to SJSU is The Hoffman Agency, where multiple PRSSA members have experienced their first PR internship.
“The Hoffman Agency provides a level of support and encouragement perfect for, and that frankly can’t be matched by larger companies. This internship program provides professionals with all the tools needed to kick off their career in PR, while also forming lasting professional relationships,” said Pal Hollywood, Account Executive.
PRSSA SJSU has helped bridge the gap between students and professionals to build connections that better prepare students for their PR and MarCom career path.
We look forward to continuing our partnerships with local Bay Area professionals as their knowledge and experience is invaluable to us.